German Fairness Award 2020

123GOLD for the third time the most successful enterprise in the field.

Double joy in the 123GOLD house: After 2019, we were awarded this year as overall winners with the „Deutschen Fairness-Preis” in the „Jewelers” category. 2nd and 3rd place went to Thomas Sabo und Pandora.
In addition, we also emerged as the overall winner in the „Price/Performance” category for the third time.
Cornelia Kohaupt-Ionita
Managing Director Peter Hensel
Managing Director

„It is an honor for us to be named Germany's fairest jeweler again. For more than 15 years, we have been working in trust with our partners and manufacturers to offer every 123GOLD customer the best quality at the best price.

Personally, I would like to thank the extraordinary team performance of our local partners, who work with us every day to ensure a very high standard of quality and who make it possible for our customers to purchase.“

Cornelia Kohaupt-Ionita
Managing Director
Peter Hensel
Managing Director
The basis of the Fairness Award is an extensive survey of German consumers. More than 55,000 customer votes on 792 companies were collected by the German Institute for Service Quality (DISQ). In the survey, consumers rated how fairly these companies behave toward customers. Is a fair price-performance ratio offered? Does the provider provide transparent information about product features, contract services and prices? And can the company be relied upon - both in terms of the reliability of products and services and in terms of reactions in the event of problems and complaints? Out of 585 companies in 57 categories, 123GOLD emerges as the overall winner in the Jewelers category.
The Fairness Award is so special to us because that is exactly what we want to be for our customers and partners: a fair and reliable partner, and it also reflects our company philosophy of working in partnership with ours more perfectly than almost any other award.

The German Fairness Award is an initiative of the news channel n-tv and the German Institute for Service Quality (DISQ) and was awarded for the seventh time this year.

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